Launching Pure Electric’s new identity

Pure Electric are THE leading specialist in electric travel. Made to manoeuvre the city, or tackle tougher terrain, they cut through the chaos with sustainable, e-bikes and e-scooters that don’t cost the earth, or hurt the wallet, for a faster, cleaner journey every time. In a world where sustainability is consistently at the top of the news agenda, the brand couldn’t be more relevant.

But it’s a crowded space, from rental schemes to brand-less cheap hardware and an audience who buy. Our challenge was to reinvigorate the Pure Electric brand, in a category where audiences perceive there to be none.

To do this we developed a new foundational strategy for the brand to unite and power everything from retail (online and offline) through to NPD and advertising. We brought this to life with a brand new visual identity and then produced a brand campaign which launched in the UK, France and Spain across online, in-store, ATL and CRM.