Pure Electric

Launching Pure Electric’s new identity

Pure Electric are THE leading specialist in electric travel. Made to manoeuvre the city, or tackle tougher terrain, they cut through the chaos with sustainable, e-bikes and e-scooters that don’t cost the earth, or hurt the wallet, for a faster, cleaner journey every time. In a world where sustainability is consistently at the top of the news agenda, the brand couldn’t be more relevant.

But it’s a crowded space, from rental schemes to brand-less cheap hardware and an audience who buy. Our challenge was to reinvigorate the Pure Electric brand, in a category where audiences perceive there to be none.

To do this we developed a new foundational strategy for the brand to unite and power everything from retail (online and offline) through to NPD and advertising. We brought this to life with a brand new visual identity and then produced a brand campaign which launched in the UK, France and Spain across online, in-store, ATL and CRM.


Skip to content