Zaid is an award-winning brand and communications expert with nearly 20 years experience across some of the world’s most iconic brands, both client and agency side.

At Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and most recently as CEO of McCann London, where he led the agency's transformation agenda.

He is an elected member of the Council at the Institute of Practitioners in Advertising, a member of the Effie’s UK Steering Committee and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications. He's even been Alan Sugar's advertising advisor on The Apprentice. But don't hold that against him.

Torn between a life in law or rock and roll, Tom found something that combined both and got a job in advertising. His career started at BBH in New Business and Account Management. Roles at Agency Republic, Wieden+Kennedy, Mother and AMVBBDO followed for the likes of PlayStation, Levi’s, EA Games and Guinness. He joined Above+Beyond in July 2016 from McCann London where he was Head of Account Management and Managing Partner for MasterCard.

Dave turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train, ending up in senior PR and marketing roles for tech brands. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade wrote, produced and remixed artists as diverse as Kylie, Bat For Lashes, Jamelia, The Verve, Lily Allen and Chamonix, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian as well as amassing numerous writing credits. In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and creative, writing TV scripts, rescoring trailers and generally making a nuisance of himself. Until they made him head of Creative. Whilst he was there, he came up with some good ideas for LOVEFiLM and Betway. Which came in handy, as it turned out.

Ben has had a wonderfully diverse career to date. He's created Cannes Gold Lion-winning work for Lexus and Argos while at CHI&Partners, set up a digital management company and an online fanzine, managed digital communications for indie band Razorlight, and worked cable-running on the third series of Big Brother on Channel 4. Not a traditional trajectory, which is exactly why we hired him.

That and his winning pose in Campaign's Faces to Watch 2014.

Ed is armed with amazing amount of experience in media, digital and data which is being put to good use in ensuring our ideas are meaningfully and artfully brought to life through paid, owned and earned media. He joined us after a decade at Havas, where he was the MD of Forward Media and Group MD of integrated agency Fullsix. He first got into digital back when it was called ‘new media’ and Ask Jeeves was the nation’s favourite search engine. So not much has changed since then.

David is a strategy expert and entrepreneur with close to 20 years’ experience working on some of the world’s most recognisable fashion, retail, food & drink and automotive brands.
David started his career at TBWA, where he working on Nissan, turning complex data into meaningful opportunities for dealerships across the UK. While there, he also worked on Cannes & D&AD award winning campaigns for John Smiths, adidas and Skittles, before moving to Y&R to work on Marks & Spencer, where he created the CSR platform Spark Something Good, which was campaign of the year at the PR Week Awards.
For the past three years, David has held the position of Planning Partner at McCann London, working across Godiva, Premier Foods and L’Oreal, and filling the awards cabinet with a Clio, a Jay Chiat, a Global Effie and an IPA Award during his time there.
In keeping with The Beyond Collective’s cultivation of an entrepreneurial culture, David is also co-founder and managing partner of luxury footwear brand, Fury, which launched in 2010.

Claudia has spent her career harnessing the power of emerging channels and tools to ensure success for her brands. Understanding audiences and how to connect with them in meaningful, effective ways has been central to her approach for brands such as Rekorderlig Cider, Visa UK, Lurpak, Cravendale, Anchor, Toyota and Premier Foods.

Claudia joined A+B having most recently run the digital department at Saatchi & Saatchi where her campaigns won several awards for their creative and effectiveness.

Benje has a natural flair for sniffing out balls, however big or small and wherever they are – under desks, in bins, under leaves – and you’d expect nothing less from a canine. But it’s Benje’s sixth sense that makes him great.

At McCann London, Benje leapt up the ranks from graduate trainee to Head of Client Services. But after twelve dog years, Benje realised that the grass is actually greener, and now enjoys the freedom and boundless energy of Above+Beyond.

As People Officer, Benje is in charge of client-welcome and staff satisfaction. By inviting all people to stroke his beautiful black mane, he is able to break the human convention of personal space which in turn helps liberate the soul and imagination of the agency.