Zaid is an award-winning brand and communications expert with 20 years experience across some of the world’s most iconic brands, both client and agency side.
At Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and most recently as CEO of McCann London, where he led the agency's transformation agenda.
Zaid is a Governor at Ravensbourne University, as well as an elected member of the Council at the Institute of Practitioners in Advertising, and appears regularly as advisor to Alan Sugar on The Apprentice.

Torn between a life in law or rock and roll, Tom found something that combined both and got a job in advertising. He cut his teeth at BBH on the Levi’s and British Airways accounts, before embarking upon a career that has taken him across the full gamut of integrated and award-winning creativity for a diverse range of clients including PlayStation, Guinness, MasterCard, Unilever (Lynx) and EA Games, at agencies including Wieden+Kennedy, Mother, AMVBBDO and McCann London.

Dom is an internationally awarded ECD who has developed game-changing campaigns for some of the world’s most iconic brands.

Originally a digital native, learning his craft at Media Arts, Dom then evolved into an integrated Creative Director, working at some of the leading agencies in London, San Francisco, Singapore and LA.

At BBH London, where he became Managing Partner, Dom created campaigns for brands in all media, from TV ads to Mobile apps, including Axe, Audi, Barnado's, Levis, Mentos, Unilever, Virgin Media, Johnnie Walker, Barclays Bank and ASOS. During this time BBH London won Agency of the Year twice, was Digital Agency of the Year at the Webbys and was the IPA Agency of the Year for Effectiveness.

Starting her career client-side, Lucy crossed into agency land six years ago and hasn’t looked back. In sectors as wide-ranging as Healthcare, Energy and Food & Drink, her experience encompasses the full Marketing Mix, everything from New Product Development to PR, Events and Brand Development. At Above+Beyond, Lucy puts her in-house experience to use, helping clients to spot new opportunities to grow their businesses.

Frymann, as he’s fondly known, is a sharply-turned-out strategy expert with 20 years’ experience working on some of the world’s most famous brands, and in his spare time runs luxury footwear brand Fury, a company he founded in 2010.
In agency life, David started his career at TBWA, turning data into meaningful opportunities for Nissan, and crafting Cannes and D&AD award-winning campaigns for John Smiths, Pernod, Adidas and Skittles. At Y&R, David created the CSR platform Spark Something Good for Marks & Spencer, which became PR Week’s campaign of the year. Before joining us, David was Planning Partner at McCann London, working across Godiva, Premier Foods and L’Oreal, making the agency shelves groan with trophies including a Clio, a Jay Chiat, a Global Effie and an IPA Award.