Audience age creativity for ambitious brands.

Zaid is an award-winning brand and communications expert with 20 years experience across some of the world’s most iconic brands, both client and agency side.

At Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and most recently as CEO of McCann London, where he led the agency's transformation agenda.

Zaid is a Governor at Ravensbourne University, as well as an elected member of the Council at the Institute of Practitioners in Advertising.

Dom is an internationally awarded CCO who has developed game-changing campaigns for some of the world’s most iconic brands.

Originally a digital native, learning his craft at Media Arts, Dom then evolved into an integrated Creative Director, working at some of the leading agencies in London, San Francisco, Singapore and LA.

At BBH London, where he became Managing Partner, Dom created campaigns for brands in all media, from TV ads to Mobile apps, including Axe, Audi, Barnado's, Levis, Mentos, Unilever, Virgin Media, Johnnie Walker, Barclays Bank and ASOS. During this time BBH London won Agency of the Year twice, was Digital Agency of the Year at the Webbys and was the IPA Agency of the Year for Effectiveness.

Laura heads up Production at Above+Beyond and our studio. She joins from Uncommon and her prior to this she was Executive Producer at AMV, where she oversaw the ASDA account and led on major projects including Bombay Sapphire’s Cannes Lions award-winning Design Museum installation. Laura also spent seven years in production roles at BBH, where she worked with our ECD Dom Goldman.

While her experience includes numerous high-profile, big-budget television campaigns, Laura is also focused on delivering 360-degree campaigns for critical pieces of business and has earned a reputation for developing non-traditional production approaches to fit with client format and budget restraints.

Matt is an experienced agency leader with a proven track record of working with clients to create effectively and creatively awarded campaigns through advertising, digital experience and CRM.

Matt joined Above+Beyond from Wunderman Thompson where he was Chief Client Officer, and more importantly ran the BT Sport account where the work drove record sales, viewing figures and won the first Cannes, D&AD, DMA Grand Prix wins for BT, and launched Women’s Premier League into 1500 pubs nationwide.

Prior to this, Matt has worked with teams that have won two Bafta’s for BBC Sport, launched Virgin Games online gaming business and worked with the News International editorial teams to create award winning sports advertising for The Times, Sunday Times and Timesonline.

Oli oversees all New Business and Marketing, helping new clients unlock the wealth of talent within the agency.

With over 15 years of experience in New Business & Marketing, Oli has worked at agencies including Engine, mcgarrybowen and dentsu International, on brands that include United Airlines, Coca-Cola, Canterbury and The Mercedes AMG Petronas F1 Team.

Frymann, as he’s fondly known, is a sharply-turned-out strategy expert with 20 years’ experience working on some of the world’s most famous brands, and in his spare time runs luxury footwear brand Fury, a company he founded in 2010.

In agency life, David started his career at TBWA, turning data into meaningful opportunities for Nissan, and crafting Cannes and D&AD award-winning campaigns for John Smiths, Pernod, Adidas and Skittles. At Y&R, David created the CSR platform Spark Something Good for Marks & Spencer, which became PR Week’s campaign of the year. Before joining us, David was Planning Partner at McCann London, working across Godiva, Premier Foods and L’Oreal, making the agency shelves groan with trophies including a Clio, a Jay Chiat, a Global Effie and an IPA Award.