Zaid is an award-winning brand and communications expert with 20 years experience across some of the world’s most iconic brands, both client and agency side.
At Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and most recently as CEO of McCann London, where he led the agency's transformation agenda.
He is an elected member of the Council at the Institute of Practitioners in Advertising, a member of the Effie’s UK Steering Committee and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications. He's even been Alan Sugar's advertising advisor on The Apprentice. But don't hold that against him.

Torn between a life in law or rock and roll, Tom found something that combined both and got a job in advertising. He cut his teeth at BBH on the Levi’s and British Airways accounts, before embarking upon a career that has taken him across the full gamut of integrated and award-winning creativity for a diverse range of clients including PlayStation, Guinness, MasterCard, Unilever (Lynx) and EA Games, at agencies including Wieden+Kennedy, Mother, AMVBBDO and McCann London.

Dave isn’t your usual ‘creative’ suspect. He turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train ending up in senior PR roles for tech brands at JP Morgan. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing, and over the next decade worked with artists as diverse as Kylie, The Verve, and Lily Allen, bagging a top ten hit, and starting a breaking Radio 1 act.
In 2006, he began working with entertainment marketers Creative Partnership as head of creative for LOVEFiLM and Betway. It was the creative ideas for these brands that led to the launch of Above+Beyond.

Starting her career client-side, Lucy crossed into agency land six years ago and hasn’t looked back. In sectors as wide-ranging as Healthcare, Energy and Food & Drink, her experience encompasses the full Marketing Mix, everything from New Product Development to PR, Events and Brand Development. At Above+Beyond, Lucy puts her in-house experience to use, helping clients to spot new opportunities to grow their businesses.

Frymann, as he’s fondly known, is a sharply-turned-out strategy expert with 20 years’ experience working on some of the world’s most famous brands, and in his spare time runs luxury footwear brand Fury, a company he founded in 2010.
In agency life, David started his career at TBWA, turning data into meaningful opportunities for Nissan, and crafting Cannes and D&AD award-winning campaigns for John Smiths, Pernod, Adidas and Skittles. At Y&R, David created the CSR platform Spark Something Good for Marks & Spencer, which became PR Week’s campaign of the year. Before joining us, David was Planning Partner at McCann London, working across Godiva, Premier Foods and L’Oreal, making the agency shelves groan with trophies including a Clio, a Jay Chiat, a Global Effie and an IPA Award.

Another Beyonder with roots in music, Anita cut her teeth at Channel 4 TV series Popworld. With growing production prowess and the ability to handle the starriest of egos, Anita moved to Pagan, a production company making videos and content for brands and bands alike, including Texas, Robbie Williams, Levi’s, Ford and Guinness. Crossing over to agency side, Anita worked for some of the industry's most famous names, producing great filmed content and handling integrated projects for brands like Sony, Coke, Mastercard, L'Oreal and more. As the guardian of integrated production for the agency, Anita helps us make anything we can imagine.