Zaid is an award-winning brand and communications expert with nearly 20 years experience across some of the world’s most iconic brands, both client and agency side.

At Unilever, Zaid propped up a generation's pulling power with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at Mother and TBWA, as MD of digital agency Saint and most recently as CEO of McCann London, where he led the agency's transformation agenda.

He is an elected member of the Council at the Institute of Practitioners in Advertising, a member of the Effie’s UK Steering Committee and was named by City A.M. as one of the UK's Top 30 most influential people in media, advertising and communications. He's even been Alan Sugar's advertising advisor on The Apprentice. But don't hold that against him.

Torn between a life in law or rock and roll, Tom found something that combined both and got a job in advertising. His career started at BBH in New Business and Account Management. Roles at Agency Republic, Wieden+Kennedy, Mother and AMVBBDO followed for the likes of PlayStation, Levi’s, EA Games and Guinness. He joined Above+Beyond in July 2016 from McCann London where he was Head of Account Management and Managing Partner for MasterCard.

Dave turned down a doctorate at Cambridge and a life as a concert cellist to hitch a ride on the dotcom train, ending up in senior PR and marketing roles for tech brands. Finally plucking up the courage to scratch the musical itch, he ditched the day job and made the leap into music production and songwriting in 2003. He signed to Universal Music Publishing the same year and over the next decade wrote, produced and remixed artists as diverse as Kylie, Bat For Lashes, Jamelia, The Verve, Lily Allen and Chamonix, bagging a top ten hit, starting a breaking Radio 1 act and appearing as Band Of The Day in The Guardian as well as amassing numerous writing credits. In 2006 he began working with entertainment marketers Creative Partnership as a musical collaborator and creative, writing TV scripts, rescoring trailers and generally making a nuisance of himself. Until they made him head of Creative. Whilst he was there, he came up with some good ideas for LOVEFiLM and Betway. Which came in handy, as it turned out.

Jo is our Creative Services Director and joined the board of A+B in July.
Bringing technicolour experience from roles at 180 Amsterdam, Wieden+Kennedy and BBH London, her many talents range from producing campaigns to project management and working across global brands, including Qatar Airways, DHL, Audi and Vodafone.
And unsurprisingly, she's got some serious skills in workflow management which keep us running like clockwork.

Hailing from Sao Paolo, Rapha brings a wealth of experience from shops including AKQA London, R/GA London and Fallon, as well as a stint working as Global Creative Director for Nike Running. He’s also an accomplished film-maker, photographer and entrepreneur in his own right. In 2016, he set up Atom Sword - a company which exists to create positive shifts in culture. It’s easy to see why he’s such a great fit for A+B.

Ben has had a wonderfully diverse career to date. He's created Cannes Gold Lion-winning work for Lexus and Argos while at CHI&Partners, set up a digital management company and an online fanzine, managed digital communications for indie band Razorlight, and worked cable-running on the third series of Big Brother on Channel 4. Not a traditional trajectory, which is exactly why we hired him.

That and his winning pose in Campaign's Faces to Watch 2014.

In keeping with our cultivation of an entrepreneurial culture, Matt is the co-founder of Two Fingers Brewing Co - the only beer brand that gives back to the guys that drink it, by donating all profits to Prostate Cancer UK.

Matt is also a seasoned strategist on award winning work such as Cobra’s ‘Live Smooth’ re-launch, and Plusnet’s ‘We’ll Do You Proud’ campaign at Karmarama, winning an IPA Effectiveness Award, a regular awards show judge and one of the first members of the advertising industry to be awarded an Accredited Membership of the IPA (MIPA).

Matt joined Above+Beyond in April 2017 and heads up the Strategy team.

To say Josie is flexible, dexterous and calm under pressure is to state the obvious, because she began life as a competitive gymnast for team GB. Gymnastics’ loss was advertising’s gain, though, and soon she found herself juggling, pulling off impossible manoeuvres and turning cartwheels for the likes of Nigel Bogle and John Bartle at BBH, and Debbie Klein and Robin Wight at WCRS/Engine. In between those demanding gigs, she somehow also found time to fit in a stint at Channel 4, working under the deputy director of programmes and the head of comedy and controller at E4. At A+B, she’s keeping us all organised, happy and on track in her dual role as EA to the partners and Big Sis to the whole agency.

Benje has a natural flair for sniffing out balls, however big or small and wherever they are – under desks, in bins, under leaves – and you’d expect nothing less from a canine. But it’s Benje’s sixth sense that makes him great.

At McCann London, Benje leapt up the ranks from graduate trainee to Head of Client Services. But after twelve dog years, Benje realised that the grass is actually greener, and now enjoys the freedom and boundless energy of Above+Beyond.

As People Officer, Benje is in charge of client-welcome and staff satisfaction. By inviting all people to stroke his beautiful black mane, he is able to break the human convention of personal space which in turn helps liberate the soul and imagination of the agency.