Taste test balls up

What better time than Veganuary for Subway to launch a meat-free take on its classic Meatball Marinara. But when it tastes just as good as the original, confusion and chaos ensues…

Under the expertise of director Sam Cadman, we demonstrated how the Meatless sub is equally delicious as the Meatball Marinara with a live taste test capturing the reactions of real members of the meat-free community.

The aim was to plant Subway at the centre of the “Veganuary” conversation – with a huge amount of social media chatter, plus plaudits from AdAge, David Reviews and Ad Association, it’s fair to say we’ve sparked a juicy debate.

(No vegans were harmed in the making of this advert.)

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