The taste test balls up: launching the Meatless Meatball Sub

To mark the start of Veganuary, and celebrate the freedom that non meat-eaters will now have to enjoy Subway’s classic Meatball Marinara, we set up a real tasting event to introduce a group of non meat-eating customers to the new sub. But it turns out when you make a meat-free sub that’s equally delicious as the original, chaos ensues…

Our new 360 campaign, “Equally Delicious”, compares the great taste of the new meat-free version with that of the original and iconic meatball sub. The TV ad, “The Taste Test Balls Up”, revolves around a real tasting event which was shot as part commercial, part live TV.

Directed by Sam Cadman, co-creator of Channel 4 series Trigger Happy TV, the ad captures genuine reactions of customers who suddenly realise that the taste test might have gone horribly wrong.

The campaign is running for six weeks across TV, print, radio, OOH, digital, social, POP and cinema.

Agency Above+Beyond
Director Sam Cadman
Production Company Another Film Company
Editor Bruce Townend
Post Production No.8
DoP Simon Richards
Media Planning / Buying Mediacom
PR and Social Good Relations