Apple’s commitment to serving its communities and putting the audience at the heart of its mission should be a benchmark for all retailers. So says Zaid, following Apple Senior Vice President Angela Ahrendts’ talk at Cannes this year.
With true audience age thinking, Angela spoke passionately about the need for retail stores to be part of the community, something Zaid feels is particularly relevant for big tech companies like Amazon and Alibaba, and Apple. In his words, ‘Human connection is a powerful experience in a world obsessed with clicks and likes: retail isn’t dying, but to thrive its purpose must be bigger than just selling.’
Read Zaid’s article in full on Campaign.