When Campaign heard that we were making a TV ad involving a walking cheeseburger, a puppet pirate and a restaurant in the sky, they were rightly intrigued. So much so that they asked to come behind the scenes with us to find out more about the creative process – and they’ve made a video showcasing what they discovered. If you’re interested in finding out how (and why) we made one cheese-lover’s dream into a reality, look no further.