Oven-hot on the heels of our punchy Subway launch ad which went up against a clown, a king and a southern gentleman, we’re now bringing the fight to pizza traditionalists – on their own home turf of Naples.
To celebrate the launch of Subway’s Pizza Sub, our new TV ad, made in documentary style, captures the reactions of Neapolitan pizza purists – some furious, some bemused, some in total disbelief – as they are faced with Subway’s unconventional approach to pizza.
The TV ad is supported by press, OOH and POS activity, which is now live across the UK and Ireland.
It’s very exciting to be working with Subway on more punchy, noisy and funny work that’s not afraid to rattle a few cages. Or pizza ovens. Campaign shared the work too.