UK gambling needs to grow up

With new gambling legislation coming into effect in April, sportsbook brands are going to have to find new ways to market their businesses. As our ECD, Dave, put it in an opinion piece for Campaign, Ray Winstone-style hardman tactics won’t cut it anymore. Instead, it’s through emotion-led narratives, as used in our ‘For The Love Of The Game’ campaign for Betway, that betting brands will be able to build deeper, more meaningful relationships with their audiences. Dave’s piece can be read in full here.

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