Group Chief Executive Officer

Zaid is a brand and communications expert with over two decades of experience across some of the world’s most iconic brands, both client and agency side.

At Unilever, Zaid helped make dreams come true with the promise of the Lynx Effect. Over in adland, the scent of success followed him across senior strategic roles at some of the world’s most prestigious agencies including Mother, TBWA and McCann London, where he was CEO and led the agency’s transformation agenda.

Zaid is a huge believer that in marketing every touchpoint matters and it’s no surprise therefore, that in 2018 he co-founded The Beyond Collective. He is also a member of the IPA Council.

Managing Director

As Managing Director, Jonny is responsible for ensuring a strong partnership is built with our clients and that we collaborate to drive optimum creativity which delivers against their briefs. Jonny has over 12 years’ experience in account management and has a proven track record of working with clients to create effectively and creatively awarded campaigns.

Whilst Head of Account Management, Jonny headed up the Subway account, managing everything from in-store activity to social and TV across EMEA. He is now responsible for building out and defining the right team for success in the agency.

Jonny cut his teeth at TBWA\London working on the fast paced digital and social business for British Airways, before a longer stint at FCB London where he ran 360 integrated accounts both globally and locally for the likes of Grant’s Whisky, BMW and Sky TV.

Executive Creative Director

Joe Bruce is a highly regarded and brilliantly accomplished creative with an impressive track record spanning over 15 years. His extensive portfolio, leadership roles and commitment to fostering new creative talent make him a respected figure in the advertising industry.
 
Joe has been a Creative Director at a number of global agencies and is behind culture defining work for brands like Nike, F1, Camden Town Brewery, Sainsbury’s and Paddy Power.

Chief Strategy Officer

Dena Walker is a strategic leader with over 20 years’ experience in brand, marketing, innovation and transformation strategies for a range of blue-chip clients. She is a full-stack marketer with a proven track record of developing and delivering strategies that lead to transformative business results, helping her clients find new paths to growth and fulfil them efficiently.

She has experience in a variety of business sectors, most notably as global strategy lead for Ford Motor Company, and several Heineken Brands. In addition, Dena has extensive experience working in the public sector such as the Road Safety Authority of Ireland and the Irish Blood Transfusion Service.

Dena’s superpower is in being able to help brands find the signal in the noise and activate it; incorporating full eco-system thinking with big brand strategy and a commitment to creativity that helps her clients grow.

Chief Marketing Officer

Oli oversees all New Business and Marketing, helping new clients unlock the wealth of talent within the agency.

With over 15 years of experience in New Business & Marketing, Oli has worked at agencies including Engine, mcgarrybowen and dentsu International, on brands that include United Airlines, Coca-Cola, Canterbury and The Mercedes AMG Petronas F1 Team.

Chief Production Officer

Laura has extensive experience gained at numerous agencies, including Uncommon and AMV, where she was Executive Producer, overseeing the ASDA account and led on major projects including Bombay Sapphire’s Cannes Lions award-winning Design Museum installation.

Laura spent 8 years in production roles at BBH, where she worked on Samsung, including the famous Samsung Space Selfie – a live event in space, as well as Samsung MDE – a multimedia live product demo. She also worked on Tesco, Bwin and Axe.

While her experience includes numerous high-profile, big-budget television campaigns, Laura is also focused on delivering 360-degree campaigns for critical pieces of business and earned a reputation for developing non-traditional production approaches to fit with client format and budget restraints.