Hijacking a cultural moment to place ourselves at the forefront of the conversation
The World Cup is a huge opportunity for food delivery. As groups gather, brands battle to secure orders.
But the playing field was far from even: official sponsorship is out of reach for most brands, and the biggest gain an overwhelming share of voice.
We helped Subway subvert this, owning and gamifying substitutions during the football – by offering Subs for every sub through Uber Eats. We hijacked an in-game moment, putting Subway at the forefront of the World Cup – all without being an official sponsor.
70%
increase in visits to order page over previous month
Biggest spike in Uber Eats sales all year
3x Creative Circle
3x Clios
2x One Show