Build Your Own Sub – The World’s first fully interactive 3D billboard

In a world media first, we launched an interactive 3D billboard for Subway, allowing passers-by to virtually build their dream Sub on-screen.

Running over the weekend of August 20th to 21st 2022, the innovative 3D out-of-home experience provided the public with the opportunity to customise their ultimate Sub on-screen, before seeing their creation come to life.

Subway ambassadors, hidden within the crowd, then surprised and delighted the public by delivering their Sub for them to enjoy.

We were ad of the day in The Drum (read it here) AND Editors Pick in AdAge (read it here).