![](/wp-content/uploads/2024/05/Insitu-of-Sub-on-billboard.jpg)
Amplifying product USPs with world-first innovation
When it comes to getting more for your money and satisfying cravings like no other, Subway steps far above its competitors – with pound for pound the biggest offering, and everything being customisable.
We amplified this in the biggest way possible with an interactive 3D billboard, allowing passers-by to virtually build their dream Sub on-screen. They got to see it on the biggest scale, before receiving it for real and ready-to-eat, there and then – all cravings immediately satisfied.
![](/wp-content/uploads/2024/05/Insitu-Type-build-your-own-sub.jpg)
![](/wp-content/uploads/2024/05/Close-up-of-phone.jpg)
![](/wp-content/uploads/2024/05/Insitu-of-Sub-on-billboard.jpg)
![](/wp-content/uploads/2024/05/Boy-holding-Sub.jpg)
World media first