Done Properly

For our first major campaign since winning the PROPER account in 2021, we created a new brand platform to launch their new (and quite delicious) lentil chips. We kicked things off in style, with a memorable film that brings to life an architect, a surfing cowboy, and a psychedelic lizard, showing us the effort that PROPER has put into their chip, from start to finish.

Nearly 20 different artists contributed to the creation of the film, coming together in stunning stop motion animation. The final piece was directed by Jack Brown, who recently created the ‘Save Your Tears’ music video for The Weeknd featuring Ariana Grande.