The Joy of Certainty – new work for Hardys ????

We have launched Australian winemaker Hardys new global brand platform, which celebrates the confidence and joy that comes with enjoying a bottle of Hardys.

The new platform positions Hardys as a confident choice and celebrates the reassurance that comes with the brand’s 170 years of heritage and over 9,000 global awards.

The outdoor ad is running in high-impact large formats, including Leicester Square, the Arndale Centre in Manchester and Birmingham Bull Ring, along with high dwell locations such as London tube stations.

The campaign was shot by photographer Pelle Cass, who is renowned for his time-lapse imagery. Multiple moments from a vibrant, fun dinner party are captured together in one image, showcasing the joy of an evening spent with friends sharing a bottle of Hardys.

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