3 shortlists at Campaign Tech Awards for Subway

Our 3D Interactive Digital OOH billboard campaign ‘Build Your Own Sub’ has been shortlisted at Campaign’s Tech Awards in:

⭐️ Best Use of Tech in out-of-home
⭐️ Tech as Part of a Campaign: Retail
⭐️ Best Use of Experiential Tech

This campaign was a worldwide media first, by using the latest in OOH technology to take consumers from the digital world to the real world, to ‘Make Your Own Footlong’.  A huge team effort alongside EssenceMediacom, DOOH/com, Kinetic and Dippin’ Sauce.

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