Vita Coco offers an escape to freedom

In our latest work for Vita Coco, we offered one lucky person a shot at life on the open road in a revamped 1990s Hymer motorhome in a competition at the heart of a new campaign.

Eager to drive trial of Pressed, the objective was to promote the product’s unique coconutty taste that’s truly impossible to hate.

The idea was to tap into post-pandemic malaise by inviting people to make a short video describing how they’d use the converted Hymer – which, with its superfast Wi-Fi, double bed, fully-equipped kitchen, bathroom, surfboards, hammock and fridge full of Pressed, is the ultimate work-from-anywhere vehicle – to make their job impossible to hate.

See the work via Campaign here.

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