When Zaid met Mark

During Cannes this year, Zaid took time out from La Croisette to chat to Mark Tungate, Editorial Director of the Epica Awards, about Above+Beyond and The Beyond Collective. The conversation covered everything from Zaid’s background in Middle-Eastern politics to the prominence of VR and AI and how the Collective is set up to create effective work in the audience age. Watch the full interview on AdForum here.



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