you’re fired!

It’s that time of year again. Evenings draw in, winter coats are dusted off, and our favourite north London wheeler-dealer nobility returns to the Beeb, setting a collection of cocksure candidates a series of tasks designed to stretch their commercial capabilities.

And once again, CEO of A+B, Zaid Al-Zaidy, gave his views on the teams, who this week faced the task of launching a car into the UK market. Zaid joined Katie Brand and Gaby Roslin on The Apprentice: You’re Fired, to discuss the advertising challenge, the candidates’ performances, and decide if Alan Sugar did indeed make the right decision.

If a car advert set on a Norman settlement sounds like a worthwhile watch (trust us, it is), you can catch the show here.

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