Since we started working with Meantime last October, we’ve had the opportunity to create outside the traditional remits of an ad agency. We’ve developed beermats, brand guidelines, outdoor advertising and pub posters, social films and even an idea or two for new beers, and this latest brief, to create a new range of 330ml cans, has been a particular highlight.
London Lager, London Pale Ale and Yakima Red are Meantime’s flagship, best-selling beers, and they required an iconic look in their new format. Our distinctive design, using matt black cans, a bold typeface and pops of colour with the Meantime clock motif, sets Meantime apart from the competition.
We’re joining Campaign in celebrating the work, and saying cheers with a can… or two.