The sugar-coating has got to stop

With news that children consume half their RDA of sugar before they reach the school gates, a change in eating habits surely has to happen fast. And brands need to take on some of the responsibility.

So says our very own Zaid Al-Zaidy who was asked by Campaign to give his view on what brands can do to encourage healthier attitudes towards food. His response: stop sugar-coating the truth for consumers and rewire the marketing mix.

You can read Zaid’s opinion in full here.

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