If something is worth doing, do it properly

We’ve helped them distil everything that’s magical about Meantime. The years of almost obsessive dedication to craft, ingredients and processes that create great beer. All of that authenticity and purpose is boiled down into our new campaign, “MEAN IT”, which contrasts the effort that goes into creating a high quality, flavoursome product like Meantime with the faster brewed, bland, mass produced beer Britain has got too comfortable with.

The Drum said it like they mean it here.

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