The sun was roasting hot and the chat searingly insightful on the roof terrace of Hotel Le Majestic at Cannes 2016.
Campaign mag brought together some of the industry’s most vocal and expensively sunglassed creative talents to discuss the future of our industry in the age of content.
Our ECD Dave Billing held forth about the death of the ‘consumer’ and how brands now need to create authentic cultural connections with newly empowered audiences.
You can read, and watch here.