Industry creative journal David Reviews has lavished us with 5 stars (out of a possible 5) for “Arctic” – our first ad in the new Betway campaign, “For The Love Of The Game”. Calling the spot “lovingly made” and “terrific fun”, Arctic took the top spot and was the featured ad of the day. The icing on the cake really, when you’ve already had so much fun writing and shooting a campaign like this.
