After being postponed for a year, the excitement for the Euros coming back in 2021 was huge. So huge that when it came to getting the gang back together to watch, we knew things had to be nothing less than perfect.
So, we launched the #TimeForASub campaign with Subway – channeling that excitement and cheekily hijacking the footballing conversation through inspiring fans to ‘sub’ out the things which weren’t perfect, for something fresher. Including, of course, Subway’s brand new matchday bundles.
The campaign was an EMEA-wide initiative, with the core strategy, creative and production led by Above+Beyond before being deployed in territories including Europe, Middle East, and India.
Leading with a master TV spot, across EMEA #TimeForASub then ran in-store, on Digital, Radio, Social, and DM.