Celebrating how to Make It What You Want

A campaign reminding the world that you can always get exactly what you want at Subway – no matter what happens.

Introducing the brand’s new global ‘Make It What You Want’ platform to the UK, the campaign showcased Subway’s new and improved menu which gives customers even more ways to customise their lunch exactly how they want… and not everyone is happy about it.

The campaign, which ran across the UK and Ireland, kicked off with a TV ad and was followed by similarly mischievous executions across Press, OOH and In-Store.