Celebrating how to Make It What You Want with a new menu… and some unwelcome visitors.

We’ve launched a new campaign reminding the world that you can always get exactly what you want at Subway – no matter what happens.

Introducing the brand’s new global ‘Make It What You Want’ platform to the UK, the campaign showcases Subway’s new and improved menu which gives customers even more ways to customise their lunch exactly how they want… and not everyone is happy about it.

The campaign, which is running across the UK and Ireland, kicked off with a TV ad and is being followed by similarly mischievous executions across Press, OOH and In-Store.

Agency Above+Beyond
Production Co Smuggler
Director Michael Clowater
DoP Stephen Keith Roach
Sound No.8
PR & Social Media Good Relations