Pol Roger has bags of historical pedigree (Churchill drank it), but limited stock for the UK market. It seemed to us that there was a cultural opportunity to square this fact with the general trend of bubbles losing their allure.
We wanted Pol’s audiences to enjoy paying a premium for the product, and to consider it in the same space as they would other artisanal, craft-based luxuries in their lives.
So we enrolled the craftspeople behind luxury products to co-create Pol’s advertising with us. Tailor Charlie Allen, milliner Rachel Trevor-Morgan and the design team at Jaguar Landrover have so far graced us with their re-imaginings of the iconic bottle.