Pilgrims Choice

Advertising with the nation's nocturnal brain burblings

It’s a dream brief… literally. We’ve taken more of the weird and wonderful night-time adventures of UK cheese lovers, and transformed them into fantastical advertising for Pilgrims Choice. Celebrating Pilgrims Choice’s brand mission to ‘fill life with flavour’,  the cheese-filled dishes on show transport the eater into a dreamworld full of flavoursome characters and dreamscapes. In Campaign’s words, it’s a “food-fuelled drug trip”.

The TV campaign is backed by a programme of recipe-related content, including partnerships with Tastemade to inspire foodies to invent their own Pilgrims Choice recipes, and with connected shoppable content platform Whisk to let people purchase recipe ingredients instantly via social.



Production Company

Red Knuckles


Rick & Mario, Adeena Grubb