Megablock: less plastic, more fantastic

We’re honoured to have launched the biggest innovation to hit the cheddar category since the cheese wheel.

Introducing the Megablock from Pilgrims Choice. A new product innovation with superior functionality and sustainability credentials.

In a campaign that parodies the overblown product launches beloved by Silicon Valley brands, this launch takes place in a supermarket, informing shoppers that the Pilgrims Choice Megablock uses 40% less plastic for the same size piece of cheese in a shape that is easier to cut, slice and grate.

Less plastic. More fantastic.