Pilgrims Choice
Megablock: less plastic, more fantastic
We’re honoured to have launched the biggest innovation to hit the cheddar category since the cheese wheel.
Introducing the Megablock from Pilgrims Choice. A new product innovation with superior functionality and sustainability credentials.
In a campaign that parodies the overblown product launches beloved by Silicon Valley brands, this launch takes place in a supermarket, informing shoppers that the Pilgrims Choice Megablock uses 40% less plastic for the same size piece of cheese in a shape that is easier to cut, slice and grate.
Less plastic. More fantastic.
Creative Agency |
Above+Beyond |
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Media Agency |
Yonder Media |
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Director |
Tim & Joe |
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Prod Co |
Friend |
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Editor |
Leo King @Stitch |
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Post Production |
No.8 |
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DoP |
Marcus Autelli |
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