A global film campaign… directed by fans.

What do you do for a brand that makes phones with its community?

Make ads with their community.

OnePlus has a huge community of fans, including 1.3 million forum members from more than 183 countries, who help guide OnePlus product development through their feedback. So, what better way to engage with them than to ask for feedback on how OnePlus could improve their advertising too?

The campaign, #NeverSettleFilm, is a series of six films that took the best and most interesting social comments from across Europe and incorporated them into each new iteration, the first co-creation of its kind in the smartphone category. This culminated in a final film which was revealed to fans at the global launch presentation of the OnePlus 6.

The videos received over 20k+ comments and 53m+ views and the campaign also increased brand interest in the UK by 121.3%. And it’s been recognised by the online community too, picking up a Gold and the People’s Lovie Award in 2018.

Watch the #NeverSettleFilm above to see a campaign that truly lives up to its name with dragons, unicorns and more – all made hand in hand with the community, just like the OnePlus 6.

Creative Agency



Beyond Studio




Carly Cussen