OnePlus

Launching brand new tech to the global smartphone community.

Our relationship with OnePlus continues for a second device launch, this time for the OnePlus 6T.

Hidden under the display of the 6T is a new in-screen fingerprint sensor. This technology – a first for the smartphone category – allows users to unlock the device the moment their finger lands on the display.

But with so many phone launches and so many iterative innovations, audiences were less and less interested in smartphone news. So we needed to find a way to launch the 6T that created excitement, suspense, and showed off the new technology at the same time… enter, Unlock The Speed.

Credits
Agency Above+Beyond