Launching brand new tech to the global smartphone community

Our relationship with OnePlus continues for a second device launch, this time for the OnePlus 6T.

Hidden under the display of the 6T is a new in-screen fingerprint sensor. This technology – a first for the smartphone category – allows users to unlock the device the moment their finger lands on the display.

It’s a seamless and intuitive experience, a revolution not just for technology, but for the user, and certainly something we wanted to shout about.

And shout we did – starting at the global keynote event in October, when our film, directed by Ozzie Pullin through Partizan, launched the OnePlus 6T to the world.

The advert is now running globally on TV and will be online until the end of 2018.

Agency Above+Beyond
Director Ozzie Pullin
Production Partizan