A product launch true to the brand heritage, but fit for tomorrow’s global audience

A social first film campaign to launch the luxurious new Mulberry Softie bag. 

We helped Mulberry unlock a younger, more affluent audience in places like China, South Korea and Japan – to lay the foundations for future growth whilst remaining true to the brand’s UK heritage.  

All production was carried out by our sister production company, Collective Studios. 

Directed by the award-wining director Joshua Stocker the film has been created by using the latest, cutting-edge techniques which use AI to track the model.