To launch the new Mulberry ‘Softie’ bag made from the softest, pillowy leather you will ever touch we have created a sensory-inspired film with the tactile appeal at heart, featuring a model that gets transported to a dreamy world, tumbling through the clouds before landing back on her quilt-like bag.

The campaign ran in the UK, US, Korea, China and Japan across everything from TikTok and digital to in-store and CRM.

Directed by the award-wining director Joshua Stocker the film has been created by using the latest, cutting-edge techniques which use AI to track the model.