Beagle Street

Dispensing tough love to a nation that’s got its priorities wrong

Meet Beagle & Street, a pair of interspecies buddies dispensing tough love to a nation that’s got its priorities wrong.

For our debut campaign for the BGL Group-owned insurance brand, we’ve introduced a tiny but determined dog and a soft-hearted Cockney as the brand’s spokespeople. In the first TV instalment, which broke on Boxing Day, Beagle & Street meet a family at the seaside who are sheltering from the rain. The pair then dispense some tough love on the family, imploring them to rethink their priorities and invest in Beagle Street’s life insurance policies.

Beagle Street briefed us to disrupt what’s traditionally a very staid category and we’ve sent an overemotional geezer and a tiny but stern puppy to do just that. This is just the beginning of Lenny and Beagle’s adventures – watch this space!

Creative Agency Above+Beyond
Director David Kerr
Production Company Hungry Man
Post Production MPC
Sound Design Scramble
Media Agency The Specialist Works