Amazon Prime Wardrobe

Launching Amazon’s newest fashion disruptor to the USA.

Our journey with Amazon continues, this time working with the the brand’s US Fashion team to launch Prime Wardrobe, Amazon’s new ‘try-before-you-buy’ service. The service, which is now live across the States, enables Prime members to order up to eight items of clothing with the usual Prime benefits including free delivery and returns.

Two 30 second TV ads (“Open Mic” and “Business Casual”)and a range of social content show just how easy it is to order clothes from Amazon Prime Wardrobe, whether you’re debuting on stage, or looking for a new work wardrobe.

The campaign was shot on location in Toronto and directed by American director Clay Weiner who has worked for brands such as Netflix, Audi and Nike, and is well-known for his dialogue driven and comedic style.

 

 

Credits
Creative Agency Above+Beyond
Production Biscuit Filmworks
Director Clay Weiner
Sound Design Scramble Soho