Just ask Amazon to #PrimeMyDay. In the biggest single social push for Amazon to date, we were tasked with building a broad social and content platform to build an active community of student audiences (no mean feat when 70% use Adblockers*). Centered around the Amazon Student offering, which gives students the full functionality of Prime – video, music and unlimited one-day delivery – we created an audience-focussed, always-on social engagement programme. Spanning Facebook, Instagram and Snapchat, and weaving together content from the brand, influencers, and media platforms, we helped students to make the most of “the best days of their lives”.
*2016 National Student Survey