It may seem innocuous but it can still be harmful.
“It” being office banter – ever present in advertising, where jokes and ‘chat’ are so closely interwoven with culture and creativity. But, as Zaid says in his article for Management Today and Campaign, the line is crossed all too often. Casual racism is shrugged off with a laugh and stereotypes are used as the punchline to anecdotes, all in what we’re proud to call a fun-loving, clever and disruptive industry. Surely we’re better than that.
As Zaid proposes, we’re determined to keep beliefs about equality and representation at the core of A+B, and as we continue to grow, our values and acceptable behaviours will remain part of the agency’s DNA.