THE HIGINBOTHAM LEGACY

With a father and son both immersed in gaming worlds, and partial to a bit of Mario Kart himself, Tom decided it was time to explore the industry that William Higinbotham began back in 1958 in a bit more detail. And with video games sales now outstripping combined music and movie revenues for the first time, it’s clear the industry is onto a winner.

So what can brands learn from gaming? Read Tom’s article on Campaign here to find out.