MASCOT POWER

Given their proliferation, and their cause of irritation, you could be forgiven for thinking the reign of the brand mascot is over. But as Dave explains in his piece for More About Advertising, we need them more than ever.

“In our delivery, efficiency-obsessed world, we forget the inconvenient human truth that characters are potent. Characters are magnetic. They anchor us, they give us something to hold on to when all around us is chaotic and uncertain.”

In short, you guessed it, they’re grrreat.