Meantime

London Helles


After a six-year hiatus, Meantime – self-proclaimed lovers of German beer – made the popular decision to bring London Helles lager back to the UK pub scene. The traditionally brewed Bavarian-style golden lager was given a twist with the addition of juicy German hops, and to give drinkers a taste of what to expect, we created a “tasting note” video to mark the launch.

The video got such a good reception – from consumers as well as staff who used it as a training tool – that we’ve been asked to create videos in a similar style for the entire Meantime core range. The mixed media style and strong graphics has resulted in a fun, entertaining video, in keeping with the bold Meantime brand.